Portfolio Details
SheBelieves
SheBelieves is a concept-driven wellness app designed to support women emotionally, mentally, and physically throughout their pregnancy journey. Built with empathy and purpose, the platform focuses on personalized care, community connection, and mental wellness.
SheBelieves empowers expecting mothers with personalized emotional check-ins, guided rituals, trimester-based support, and access to therapists—all in one thoughtful experience. I led the end-to-end product thinking: defining personas, identifying unmet needs, shaping feature sets, and prototyping the full user flow. The app also integrates a community-driven layer, helping users feel seen and supported every step of their journey.
Despite a surge in wellness apps, most platforms overlook the emotional and psychological support expectant mothers truly need. Existing solutions often focus on medical tracking while neglecting personal feelings, mental health, and identity changes during pregnancy. Women are left feeling overwhelmed, unsupported, and emotionally isolated.
SheBelieves is a concept-driven app created to fill that emotional and mental gap. Designed with empathy and depth, it supports her through personalized check-ins, guided mindfulness, trimester-aligned rituals, and access to licensed therapists—all while encouraging self-reflection and community connection.
Key Features
- Daily Emotional Check-ins
- Trimester-based Content & Yoga
- Anonymous Emotional Support Chats
- Baby-bonding Voice Tools
- Personalized Journaling & Gratitude Logs
- Expert 1:1 Therapy Booking
- Community Forum (Private, Moderated)
- Mental Health Tracker & Insights